A domain name is what people type into a browser to find a website - similar to how you use a street address to find a building. Every website, server, or digital device that is connected to the Internet has an assigned IP address that you can use to see or visit it. This IP address is a long string of numbers and letters that would be very difficult for people to memorize, so a domain name is simply a human-friendly version of that IP address.

Domain name registration is the process of finding a web address (like Blinki.co.uk or LilysBikes.com), and then signing up to use it. You technically don't own the domain, but once you've registered it, it's yours alone for as long as you continue paying the annual registration fee.

Blinki Domain Appraisals uses machine learning to accurately predict the value of a domain name. Using mass quantities of data and word tokenization, we’ve come up with a model that can assess a domain’s value. Simply put, the domain valuation tool removes a lot of the guesswork when it comes to predicting your domain’s value. Because our domain appraisal is performed most efficiently by focusing on the precise wording of a domain, it’s important to consider including pivotal SEO terms when you select a domain name.